WARNING about Google Maps
Posted: Fri Apr 17, 2020 8:02 pm
Many of us include Google Maps in our tours, using the Google Maps API. Over the years, most of us have become accustomed to accessing Google Maps without cost, and rely on them regularly. Even incorporating them into a Pano2VR tour doesn't usually have a financial cost, since Google gives a $200 monthly allowance for their use. The Pan2VR default elements tend to lean toward Google Maps when adding a map element in a tour skin, probably also due to Google Maps' popularity.
However, if you are fortunate enough for your tour to become popular online, be prepared for some outrageous costs or billings from Google.
We experienced this recently with Virtual Yosemite ( https://www.virtualyosemite.org ). We launched the tour in July, 2019 and slowly built our audience over the next six months. When the COVID-19 pandemic struck worldwide in March, our weekly audience suddenly jumped in size 15-20 times, thanks to numerous mentions in worldwide press that included Virtual Yosemite as an online travel experience recommended for people confined to their homes during the quarantines.
In one week, we were billed $100.00 (USD) by Google for Maps usage. The next week, we were billed another $1,000.00 (USD). (We did not receive the first billing until after the second bill arrived.) When our traffic jumped to 35K – 50K visitors per week, Google reported that we were getting close to 220,000 Maps access per week, even though our Google Analytics showed only a fraction of our viewers were accessing the Maps feature of our site.
Google Map's pricing sheet shows that for Dynamic Maps use, they charge a little over $5.00 (USD) if your Maps accesses are between 100,000 and 200,000. That sounds entirely reasonable, but there is "fine print" below the chart that you might miss, indicating that this charge is *per thousand* accesses. So if your viewership is generating 200,000 Google Maps accesses, you are charged the $5.00 rate *per thousand,* or $5.00 x 200 = $1,000.00 (USD).
When we discovered this, we quickly disabled Google Maps on our Virtual Yosemite tour, and within two days, replaced it with open source maps from OpenStreetMap. OpenStreetMap only requires attribution (including a link to their site), and their maps are equally as good, if not better than Google Maps, in my opinion.
We are currently working with Google to mitigate the surprise charges incurred due to our recent traffic increase, but other Pano2VR users should be aware of how expensive (and quickly) your "free" Google Maps usage can become if your site(s) becomes popular.
However, if you are fortunate enough for your tour to become popular online, be prepared for some outrageous costs or billings from Google.
We experienced this recently with Virtual Yosemite ( https://www.virtualyosemite.org ). We launched the tour in July, 2019 and slowly built our audience over the next six months. When the COVID-19 pandemic struck worldwide in March, our weekly audience suddenly jumped in size 15-20 times, thanks to numerous mentions in worldwide press that included Virtual Yosemite as an online travel experience recommended for people confined to their homes during the quarantines.
In one week, we were billed $100.00 (USD) by Google for Maps usage. The next week, we were billed another $1,000.00 (USD). (We did not receive the first billing until after the second bill arrived.) When our traffic jumped to 35K – 50K visitors per week, Google reported that we were getting close to 220,000 Maps access per week, even though our Google Analytics showed only a fraction of our viewers were accessing the Maps feature of our site.
Google Map's pricing sheet shows that for Dynamic Maps use, they charge a little over $5.00 (USD) if your Maps accesses are between 100,000 and 200,000. That sounds entirely reasonable, but there is "fine print" below the chart that you might miss, indicating that this charge is *per thousand* accesses. So if your viewership is generating 200,000 Google Maps accesses, you are charged the $5.00 rate *per thousand,* or $5.00 x 200 = $1,000.00 (USD).
When we discovered this, we quickly disabled Google Maps on our Virtual Yosemite tour, and within two days, replaced it with open source maps from OpenStreetMap. OpenStreetMap only requires attribution (including a link to their site), and their maps are equally as good, if not better than Google Maps, in my opinion.
We are currently working with Google to mitigate the surprise charges incurred due to our recent traffic increase, but other Pano2VR users should be aware of how expensive (and quickly) your "free" Google Maps usage can become if your site(s) becomes popular.